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This exciting partnership not only highlights Alpro’s dedication to the coffee industry but also reinforces their commitment to sustainability and social responsibility! The funds from the campaign are going towards Project Waterfall’s latest programme in Rwanda which aims tor each 46,845 people in coffee growing regions with Water, Sanitation and Hygiene (WASH) by 2025. Read more about the project here.
UK Coffee Week and Alpro have a shared commitment to sustainability, and sustainable practices are at the heart of everything Alpro does. Their sponsorship of UK Coffee Week aligns perfectly with their mission to create a healthier planet. From sourcing responsibly grown ingredients to using eco-friendly packaging, Alpro is dedicated to reducing its environmental impact, supporting better farming practices, reducing carbon emissions, and aiding more sustainable food system.
Alpro’s continued involvement with Project Waterfall allows the brand to further its commitment to creating a more sustainable and regenerative world, supporting their B-Corp status and mission to benefit people, communities, and the planet.Together, by supporting Project Waterfall, Alpro and UK Coffee Week are making a profound difference, proving that every cup of coffee can be a catalyst for positive change.
The continued support of Alpro in UK Coffee Week has been a powerful force for change over the past six years making a tangible impact on coffee-growing communities around the world. Through their shared commitment to Project Waterfall, Alpro has helped transform thousands of lives by providing access to clean drinking water—a fundamental human right, and a key pillar to the Sustainable Development Goals (SDGs). Access to safe water empowers communities to ‘move onwards and upwards’ a key facet of Alpro’s mission, and unlock opportunities for education, business, improved health, and the freedom to make positive choices in their daily lives.
Emily Shepherd, Brand Manager for Alpro, expressed her excitement about the continued collaboration. “We want to continue to support all of the hard work that Project Waterfall does in bringing clean drinking water to coffee-growing communities. It’s a very important cause, and we can’t wait to be involved!”
By sponsoring UK Coffee Week, the Alpro brand can further its commitment to creating a more sustainable and regenerative world, supporting their B-Corp status and mission to benefit people, communities, and the planet.
Rebecca Hodgson, Director of Project Waterfall is also thrilled to have Alpro as the Headline Sponsor, and a key partner to making UK Coffee Week 2024 a success. “Alpro has been one of our major supporters since the campaign began, and we’re so excited to be continuing the partnership this year.”
Alpro has long been synonymous with high-quality, delicious, plant-based alternatives, and this year’s UK Coffee Week will be highlighting their Barista range which is set to elevate the coffee experiences for baristas and coffee enthusiasts alike. Alpro’s Barista range includes a variety of plant-based options, such as almond, oat, and soya, coconut & caramel designed specifically for coffee, to pour, steam and froth perfectly, creating smooth, creamy textures that enhance the flavour of any coffee. Whether you’re a professional barista or making your morning coffee at home. During the build up to UK Coffee Week we will be highlighting recipes which you can do at home, or in your coffee shop using the barista range to enhance your coffee experience and try new recipes! Each participant of UK Coffee Week will be receiving a sample to try so look out for it in your marketing kits. To find out more about the new range, click here.
As we gear up for UK Coffee Week 2024, we’re excited to have Alpro UK as the flagship supporter towards a more sustainable and impactful coffee community. Stay tuned for more updates on UK Coffee Week as we will be releasing information on how you can join Latte art classes, take part in an interactive mural campaign,join a calligraphy and coffee workshop on an iconic red Route Master bus, as well as loads of other activation. This exceptional week aims to bring our world of coffee together to celebrate great coffee, all whilst to supporting the Project Waterfall’s mission to bring clean water and sanitation to coffee growing communities.
For more information on UK Coffee Week and how you can get involved as a coffeeshop, roaster, sponsor, or individual visit here.
